Soda is thrilled to welcome Stefani LiDestri’s upscale boutique, Veruca, to their Roswell location.

Stefani LiDestri sees fashion as art and her boutique as the home base for her creative outlet. After dedicating herself to achieving a Masters level education and a 15 year career in a helping profession, she took the leap of faith and challenged herself to live her dream. Always having wanted a business of her own, this ambitious Western New Yorker headed for her favorite city, Atlanta. With a slew of emerging designers ready to fill her racks, Stefani’s mission was to beautify. She loves for people to get comfortable with the fabrics, patterns and the styles that compliment their body and embrace your individuality. Vintage reconstructed, one of a kind, and eco-friendly pieces are her niche. Creating an inviting atmosphere and helping people find their style is her passion. Stefani has a natural instinct to lock arms with kindred souls and manifest positive results. Veruca has been recognized as the best boutique in Atlanta by Creative Loafing and TBS’s Storyline. Multiple mentions by Daily Candy, Lucky Magazine, AJC, Jezebel, Atlanta Peach, Skirt, Atlantan, Paper City… thread there way though Veruca’s history.

With her recent decision to create a lifestyle space at one of Atlanta’s hippest salons and galleries, Soda, Stefani has an exciting spring ahead of her. Her second venture, Darla (consumer reward membership) is about to launch this spring in Atlanta as well, stay tuned!