LEVEL 1: Cut Price: $35
Hairstyling is not a job its a craft! That is a motto that Joseph has lived by and taken very seriously since entering into the industry in 96'. "I was born to do this" he says. Aside from finishing top of his class from cosmetology school, he has done apprenticeships under top name salons, including going through Sodas Advanced Protege' program. Over the 20 years he has been in the industry, he has undergone extensive training through numerous classes and seminars in cutting, coloring,and styling from Redken, Euphora, Pureology, Rene Furterer, Davines and Goldwell. On a daily basis Joseph spends his down time continuing to educate himself on ways to improve and perfect his craft in an ever-changing industry. With that being said, Joseph brings to Soda an abundance of natural talent, and a lifetime's worth of knowledge and experience. He has recently been given the title of lead stylist for A Formal Affair for all of their photo shoots and runway shows.
"I see awesomeness in everyone, and nothing in this world gives me greater pleasure than to make someone see it in themselves while they are in my chair" -Joseph-