Since she was very young, Francesca has always found her identity in the creative arts.  She will be forever grateful to her first love, photography, for helping her discover her second and now greatest love, the beauty industry.  As soon as she found this passion for all things hair, she hit the ground running with a full time apprenticeship in 2006 and has been a whirlwind in the industry ever since.  From hair design in local fashion shows for Fab'rik and Saks 5th Avenue, to being hands on backstage at New York Fashion Week; and co-producing hair shows, to being an educator and Davines ambassador at Soda Salon- Francesca is constantly squeezing every experience possible out of life and learning as much as she can along the way.  She believes that continuing education is key in pleasing her clients and will never stop chasing after this.  She loves building relationships with clients and loves to learn and grow from them on a regular basis.  Francesca gets the most gratification out of seeing the connection between the client feeling beautiful on the outside as well as the inside then anything else and knows this is why she will never leave the salon environment.  She has been committed to this industry for almost 10 years, been at sod for over 4 years, and ls never looking back!